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Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Model linking "Big 5" personality traits with compulsive buying via... | Download Scientific Diagram
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
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